The Internet has been a mixed blessing for businesses around the world.
On one hand, e-commerce has made it easier for businesses to reach a wider audience and pool of customers, meaning that sales are no longer limited to the small group of people living in the local area. On the other hand, that also means that the customers have a wider range of options, pushing them away from their old sources of products and services and toward the cheaper options on the net.
One reason that e-commerce has become so important even for businesses that already bring enough profit, is that visibility is a major part of maintaining a successful business. Being visible online is now as important as being visible from a brick-and-mortar location on the street.
Companies like Amazon are successful in capitalizing on e-commerce simply because people know who and what they are and what services they offer. While no local business may match the online presence and profit that Amazon boasts, visibility online can be a huge part of staying relevant in a changing economy. With the abundance of smart phones and affordable computers, people now spend much more time online allowing local businesses to be seen from every home in the community.
Taking advantage of e-commerce can also broaden a local business’s customer base and allow it to plant deeper roots in the Asheville community. Facebook and other social media networks allow businesses to spread the word about sales and special offers easily. Connecting on a personal level can also help encourage people to buy from your online store and keep coming back to your physical location.
One thing to keep in mind is that becoming involved in e-commerce isn’t as complex as it used to be and asserting your small business’s presence online is much easier than it may seem. The smallest business in Asheville can make itself very visible and successful on the Internet with a few basic steps in developing their online presence. Beginning with connecting with people in stores, businesses simply need to use the Internet to reach people the same way as they would reach customers at the physical location.